The founders reinventing Clean Beauty for Good. 🌱💙♻️
We are happy to share the takeaway. A Clubhouse conversation with Elsa Jungman, Romain Gaillard, and Laurence Caisey. Moderated by Kerri Moore, hosted by Odile Roujol, FaB community (Los Angeles).
Let’s talk about “green beauty” and how to develop products, and be more transparent, and make us aware consumers. Yes, we can all make a difference.
Short bios:
Romain Gaillard CEO / Founder of The Detox Market:
Growing up organic came full circle when after embarking on a career in tech, a friend’s battle with breast cancer opened his eyes to the need in the beauty
industry for healthier self-care and wellness options. He lives in Los Angeles in West Hollywood. https://www.thedetoxmarket.com/
Elsa Jungman is a French skin scientist & new mom living in San Francisco. She is the founder of Dr. Elsa Jungman, a brand promoting the less is more approach for maximum skin health with minimal and microbiome friendly skincare. https://dr-ej.com/
Laurence Caisey Founder of Freedge in Paris, the fresh revolution in cosmetics: season fruits and vegetables, freshly pressed as active nutrients, 100% natural and vegan., formulated on demand. https://fr.ulule.com/freedge/
Developing products.
Minimalist beauty
“We decided to develop very minimal formulations in our lab. Working with trusted suppliers for the ingredients and third party labs to test the products, to make sure they are not impacting the microbiome, not irritating the skin.” Doctor Elsa Jungman
Fresh ingredients
“Our specificity is that our products have fresh ingredients. We recommend two months with the fresh ingredients for a maximum efficacy.”
« Fresh cosmetic management means we put in place is an internal circular process : selecting fruits and vegetables for their skin benefits, direct with farmers, on demand production and a zero waste rule including packagings we reuse. » Laurence Caisey
Choosing brands and products as a retailer.
“No list”, chosen ingredients, and founders first!
“How we choose the products @ TheDetoxMarket? It has not changed in the last decade:
1) first filter is the “no ingredients” / “no list” (non toxic ingredients). Now, a lot of brands pass the test.
2)Then what we look at what is in the product! It’s easy to get rid of ingredients, but you can’t use cheap ingredients. You need to have ingredients that a having a nice scent, pleasant to use, but also have a result on your skin. We have a partnership with the Goodface project.”
Yes, the ingredient list must be transparent. And same as cooking, best is not to have too many ingredients!
3) Last but not least, we spend some time with the founders. The mission. The incarnation comes from the founders.” Romain Gaillard
Educating customers and stakeholders.
Team First. Employees.
“Education? The Detox ambassadors are recruited outside of the beauty industry. We tell them it’s ok if not doing a sale. When we talk about education, first we need to educate the team. We take people who are passionate. For customer, we need to trigger curiosity: let them play with the products, spend more time in the stores.” Romain Gaillard
Founders are change-makers.
“Our main mission is to build a movement to help everyone be at peace with their skin. We have been building our community with free educational & wellness online workshops. “
“Consumers deserve radical transparency & real data when it comes to what they put on their skin. This is why with 15 other international female founders we have built a collective, Science of Beauty, to support brand founders and offer a new approach to beauty. We believe in collaboration over competition to redefine industry standards. Join us on Clubhouse conversations and free webinars!” (link to the SOBC Learn more at scienceofbeauty.org or email us at hello@scienceofbeauty.org )
“The science of beauty collective educate the customers. We mentor each other. It’s a very competitive market. We talk about tests to run, expand our network. There is a lot of solidarity between founders in this period.” Elsa Jungman
“Having a glowing skin is about Skin health . We need to talk more about Hormonal change (as a young mother I experienced it while being pregnant!), and the microbiome.”Elsa Jungman
There is place for many!
“That may be our specificity vs other retailers. There is space for all, we like Credo Beauty, we need more companies educating to the “green beauty”.”
Advice to founders:
“Keep going! Carefully listen to your customers.”
“Avoid controversial ingredients for sure, but it’s doesn’t mean being a natural beauty brand. ‘
Organic and natural? In Europe, there is is the isonorm. Organic, coming from the nature, cosmos labels help to communicate. We could talk about “green beauty”, it’s better than “clean beauty”.
Laurence Caisey.
“+1 to what Laurence says. Keep going! You always makes plans. Being an entrepreneur is a long journey. Our first 5 first years were very difficult. Just after a crisis, a little early compared to consumer trends.”
“People want to talk, listen to them, you will learn a lot about your customers.” Romain Gaillard
Thank you to our guest speakers.
Next meetings Clubhouse April 9 8am pst, April 15 10am pst. Fab club. And May 5 webinar SF San Francisco. Also April 22 London Dubai webinar.
Science of Beauty Club April 22 10am.
For more information follow us on social media https://www.beautytechcommunity.com/
An article curated by Odile Roujol hosting the conversation on the Club Fab, Join Clubhouse and follow us to participate to next conversations.
