On the importance of PR and branding for Beauty and Fashion Brands.
The founders conversation.
A meeting hosted by Lin Chen and Ava Lichauco, co-founders of Pinkmoon in New-York City. With Deanne Yee.
And Ali Kaminestky Founder of Modern Picnic.
Casey Dworkin Founder of Sylvenn New-York.
The takeaway Fab friends, sometimes making it short is the best:
- Strong branding and PR presence is critical for Brand success. You can outsource it or try to do it on your own (via a lot of research and hard work!)
- PR is all about building Relationships. It may take some time to get a press feature (for Casey of Sylvenn, it took 3 years of building and maintaining relationships to get featured in her dream publication), so be patient and don’t give up.
- Community building is also crucial for any beauty and fashion brand. Having a community that stands by you, trusts you, and that your brand engages with goes a long way beyond just selling products.
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