Longevity and holistic beauty/wellness.
The takeaway of our Nov 8 FaB (Fashion and BeautyTech) meeting in NYC.
Fireside chat Founders of Novos Labs — Veracity.
LONGEVITY AND HOLISTIC BEAUTY/WELLNESS, A FIRESIDE CHAT WITH:
-Allie Egan founder of Veracity Skin Health. A whole-body beauty and wellness brand that starts with the root cause: hormones by providing a science-backed integrative health approach to the way women care for themselves every day.
-Chris Mirabile, founder of Novos Labs. The longevity platform that enables consumers to learn the latest science about aging, test and improve their biological rate of aging, and slow it down with scientifically formulated and tested, patent-pending formulation.
Both missions: Equipping people to be in charge of their inner and outer wellbeing.
THE TAKE-AWAY: You will learn how to stay younger for longer, and keep your hormonal balance for a better skin.
ALLIE EGAN FOUNDER OF VERACITY skin health, hormonal balance platform
Allie began her career in finance and consumer retail as an investor, and went on to gain years of experience across luxury e-commerce, working with global fashion and beauty brands. She lives in New-York City with her husband, two children, and a cute little Boston terrier.
What inspired her to build Veracity?
Allie’s sharing her personal journey:
- “Like most women found myself into this the hard way, Eczema breakouts that were dismissed by my doctor. Years of suffering always chalking it up to my own stress. Wasn’t until I was going through the lowest point in my life struggling with infertility that I had my hormones tested. Was diagnosed with a thyroid condition — Hashimoto’s. Even then was just given a pill and suffered through another year of infertility — miscarriages, failed IVFs. Wasn’t until I sought the care of an integrative physician that I understand the root cause and that my eczema and infertility were driven by the same thing.”
- “A few small changes to rebalance my hormones and now I have 2 kids, no eczema and cured my Hashimoto’s
- Women deserve to have this awareness about their bodies earlier through the way they take care of themselves and notice these hormonal shifts.”
- I want to bring the power of integrative health — a market that is absolutely exploding $1.8tn +11.4% annual growth to more through a more ubiquitous category of beauty
Veracity is a whole-body beauty and wellness brand that starts with the root cause and provides a science-backed integrative health approach to the way women care for themselves every day. Can you explain how it works for someone subscribing to Veracity?
“We seek to meet the client where they are. We Call our customer clients bc want to deliver a functional medicine experience wherever they are in their journey.”
“A lot of times that is solving their most acute symptoms first such as acne, hair loss or weight”.
“Once a client sees progress through an integrative health solution and knowledge, they then often move onto other more daily care products or our full testing experience.”
“Our test is really the ultimate beauty service. It helps you maximize the best long-term results by understanding your unique root cause and getting a easy and actionable plan to rebalance.”
“You are guided by a certified integrative nutritionist that can really unlock the confusing world of wellness and diet for your best skin and health.”
What’s one mantra or a piece of advice to take care of our skin health, and overall wellness?
- “Listen to your body. Through testing and daily observation. These little signs like breakouts, fatigue, and gut issues are signs our body is giving us that something is off. You can’t remove all stressors in your life (kids!?), but you can understand what is affecting your body too much and take small steps to help your body adapt. “
- “Remove EDCs!” (Endocrine disrupting chemicals)
- If you want to know more:https://veracityselfcare.com/
A few fun facts better knowing Allie:
☕️ Allie’s favorite drink in the morning, tea of coffee? Coffee — just not too much and never past 11am.
🏅👟🏃♀️ Favorite outfit, high heels or sneakers? As a marathon runner — sneakers!
☀️ Favorite thing to disconnect? Fresh air and music!
🤳🏾 What’s a unique beauty routine? Managing your blood sugar — this reduces inflammation more than anything else. Leave on cleanser (try the one developed by Veracity).
Let’s talk now about Novos.
CHRIS MIRABILE FOUNDER OF NOVOS LABS longevity platform:
- The mission at NOVOS: Enable everyone to extend their healthspans and lifespans, with a vision of contributing more than one billion healthy years to humanity.
- Since COVID, Chris lives between NYC and Florida with his partner, and they also have a beautiful collie.
- We can read in GQ and Business insider that while he’s almost 40 years old, your biological age across a wide range of tests puts him in his mid-20s, which he writes about on his personal blog, Slow My Age dot com. You can also read some of the fantastic educational content the Novos scientific team publishes on the NovosLabs website
- With all of that said, most of us by now have probably also come across the story of Bryan Johnson, a biotech CEO who spends millions each year to get the body of an 18-year-old.
What made you wake up one day thinking Novos was needed on the market and what makes NOVOS different?
Chris shares his personal journey.
His Vision for NOVOS more than 5 years ago, before the longevity hype.
His Story begins w. brain tumor at 16.
There is a Misconception that aging is genetic. 90/10. 90% is linked to the environnement and daily habits. 10% genes.
What lifestyle variables matter? Sleep, Diet, Supplements, Activity, Relationships, & Stress.
“With Novos, we can help modulate the 12 biological causes of aging.
It’s a Biotech, evidence-based approach.”
The products are: Core, Boost, Age (biological pace of aging, biological age, and telomere length).
Novos is a longevity platform that enables consumers to learn the latest science about aging, test and improve their biological rate of aging, and slow it down with scientifically formulated and tested, patent-pending formulations.
Can you explain to us how you validate your formulas, and how the epigenetic test works?
- First company adressing the 12 biological aging causes. Safe, natural, OTC, synergistic patent-pending.
- Best-in-class biological age tests; and guidance based on the latest scientific research.
- 7x SAB from Harvard Medical School, MIT and the Salk Institute
- Formulations validated by 3rd-party academic labs
- DNA, senescence, epigenetic aging
- Biological age test we offer is best on the market
- Others sell corporate black box tests w no validation
- We license the most validated, accurate, and objectively precise of all tests from researchers at Columbia and Duke Universities
- 45 scientific studies across more than 20 global scientific labs
Chris, would you have any advice in one sentence to the attendees in the room? Each of us is eager to stay younger for longer.
“My message is one of empowerment: Scientific fact that your rate of aging can be controlled 90%+ lifestyle. Let that sink in, after which I hope you turn to NOVOS for free guidance on how to slow yours down.”
Know more following https://novoslabs.com/
We also learned by a little quizz that if Chris with his biological age results, is not overly restrictive.
🍕🍷So, if he enjoys a treat would it be a slice of pizza or a glass of wine? ½ of each!
💪🏽When it comes to intermittent fasting, do you do 12, 14, 16, or 18 hours each day? He does 16!
🏋️♀️As an advice to entrepreneurs and moms and dads. When it comes to longevity, do we need to prioritize sleep or exercise? Sleep!
🥬🍑🥕Chris’s daily post-workout smoothie. Could you share the quick recipe? Non-dairy milk, Vegan protein powder, 7 Mushroom powder, Spirulina and chlorella, 1 carrot, 1 celery, Peach non-dairy kefir, 1 packet of NOVOS Core.
FaB friends, if you missed last FaB Newsletter here it is, hot from the press: https://mailchi.mp/5605439af81d/fashion-and-beauty-tech-news-we-are-movement-15916939
For new subscribers (we won’t spam you it’s every quarter and it’s free of course, we are a community): https://www.beautytechcommunity.com/
If you want to know more about Fab Ventures, Fund II now completing its second closing:
Talk to you soon!
Odile
