FAB, SHAPING OUR FUTURE. Now Launching The Co-creation Studio to build Global Brands in Beauty and Fashion. A post by Odile Roujol Founder of the BeautyTech community.
In San Francisco where I live now, New-York, Los Angeles, or Paris, I can’t count the number of founders contacting me on social media for a quick chat or to grab a coffee, and often asking: “I’ve got a great idea and team, how do I find fundings for the first miles?”.
In Direct-to-consumer business models, especially for fashion and beauty, it seems difficult to find investors before achieving the first milestones, let’s say the first Million in revenues. And I can’t blame Business angels to focus on where they are excellent at in the Silicon Valley, B2B, Saas and AI. A few VC friends mentioned to me that in the past anything that was linked to impact women’s life was called the “Girly Deals”. We are lucky enough, times are changing…
GUESS WHY BEAUTY AND FASHION ARE HUGE MARKETS?
WE BELIEVE SELF-ESTEEM IS A HUMAN NEED, WE ALL CRAVE FOR RELATIONSHIPS, FILLING LIFE WITH MORE MEANING.
What do you stand for? I personally believe in giving self-confidence to people, helping them to connect with others. Helping people to express themselves and to show up in the world through fashion (clothes, shoes, accessories), beauty and self-care. It’s truly a meaningful mission.
Global personal luxury goods market is expected to grow by 6–8 percent to $ 290 billion end 2018 (Bain), and global cosmetics products market to reach $ 805 billion by 2023 (Reuters).
It’s not only a huge market, but fills life with more meaning. We are addressing needs that make us human beings. Feeling connected to who we are, standing up for who we really are. Happy to communicate with others. Being inspired and inspiring others. Sharing moments, the ultimate luxury experience.
Everything is about self-confidence and finding our place in the world.
I’m lucky enough to have met great talent in San Francisco coming from all over the world. We believe we’re stronger with a diversity of profiles and different backgrounds. Inclusivity powers innovation and creativity.
We believe in a more holistic approach to Beauty, rooted into our values, behaviors and preferences, leveraging data for ever more personalized products and services.
We also believe in sustainable, conscious Fashion, aware of the social and environmental impacts.
We leverage AI and Machine Learning, Augmented Reality, Computer Vision, Body Motion, Facial Recognition, and Blockchain for personalization, 1–1 engagement at scale, and real time experience.
After 3 years in the Silicon Valley as a Business Angel, Advisor for startups and VCs and Board Member, I have seen the impact of my guidance and also of being involved on some day-to-day operations. I’m still humble, learning every day, but measure with companies exits, metrics and feedback from entrepreneurs what I have helped them to accomplish. There is a period in life where impact matters more than anything else.
I want to contribute to develop the entrepreneurial ecosystem here in the Silicon Valley, and I’m so happy to see that nearly 70 per cent of them are female founders and minority founders in the fashion and beauty verticals. Retail has been underestimated here.
WITH FAB STUDIO, WE AIM AT BUILDING GLOBAL BRANDS FROM THE BEGINNING.
WE SUPPORT PURPOSE AND DATA-DRIVEN FOUNDERS.
WE WANT TO BUILD A NEW WORLD.
We are a manifestation of the changing, expanding definition of beauty and fashion, based on a vision of experiential entrepreneurship.
A startup studio is an entity that brings together ideas, talent and funds to create multiples startups from scratch.
Fab means “fabulous”, it means also “fabricate”.
I’m convinced that purpose and data-driven founders are the new rising champions.
Their platform and Direct-to-consumer approach enable to listen to customers, engage with a community and learn in real time.
Thus improving products and services, defining the best experience possible, sending the right message in the right context, and with the best possible interaction.
Our management team works hand-in-hand with the founding team of each portfolio company.
We view ourselves as “co-founder” in the startup.
It’s obviously different from an incubator (with mentor office space and coaching, and a short period of time) or VC, where founders receive some degree of support of course.
We are company builders and provide tailored services.
We talk a lot about experiences for brand. With FAB, we deliver “experiential entrepreneurship services” aiming at growing leaders faster and help founders to scale their company. We invest time and money in entrepreneurs because they inspire us and lead us to a fairer, more transparent, and more collaborative world.
We’re based in San Francisco with a core team of creative and tech talents.
For us disruption means an impact in people’s life.
We support founders for one year or more.
We focus on developing technologies, processes, teams, expertise to rapidly test distribution, economics and scalalability of ideas as early as possible, in a critical period of life for startups.
We can bring entrepreneurs into the mix before the idea for a business is fully formed.
We focus our investments and shared services, in Seed and Early Stage, from $100 K to $500K, on a few selected startups.
We invest in companies from San Francisco to Los Angeles, because we are convinced California is the best place for entrepreneurs in this period: growing fast thanks to creative and tech talent and great investors, but with ideas and founders coming from all over the world, thinking global from the beginning!
We have the power to revolutionize markets, to challenge the status-quo.
Startups that grow within the Studio gain enough traction to raise their series A.
We believe in long term relationships and trust for success stories between founders and funders. We are side-by-side with entrepreneurs.
We’ll add a venture arm to our operations to make larger venture investing part of our business and be able to follow up and continue to support our startups in the long haul.
Startup founders, we can also help you wherever you are in the world with our global @BeautyTech community, a vast network of mentors, advisors, entrepreneurs and investors.
Founders and funders share their learnings in a lively conversation. Our engaged community is multicultural, we believe we can learn from each ecosystem. There are meetings around every quarter in local chapters: Seoul, Shanghai, Tokyo, Paris, London, Berlin, Sao Paulo, LA, NY, SF….
Our platform also enables to share content with members, and to create new connections locally and worldwide. We create bridges.
We are inventing a collaborative entrepreneurship.
We build a platform upon all the knowledge and experience we have gathered, the tools we have created, and for sure the network of people we have built including our core team.
The value we create is the value of our portfolio and also of our platform. We will be better and better at what we do, enabling startups to scale faster.
We create value and improve existence for all.
A COMMUNITY WHERE WE HAVE THE RISING CHAMPIONS IN BEAUTY, FASHION AND LUXURY.
Whether to understand the fast evolving Chinese customer traveling in the world, the well-educated organic beauty customer, the fashion conscious one, we believe in a creative and data-driven approach to scale fast. We also offer on going services and support.
We are new path-creators.
We make the difference. Mission statement, values, we help to build a culture and a leadership team with a unique tone of voice.
Lucky enough to have worked for Luxury Brands with Savvy customers in very different markets in each continent, Tech Services with multiple channels and a customer life time value, and also startups in different verticals, I know what it means to build a Brand, a Business Strategy, take the decisions to execute a vision, capture the essence of a company.
Our design is nativally digital. We help to define a clear visual identity and the best customer experience. We adapt skills to the story telling. We have not only one way to look at brands.
We believe sustainable success first means great products. And we help to develop them in an optimized way. And for sure, we are advocates of having an edge in the go to market strategy. We help founders to find it.
“Superpowers” in growth hacking are rare. It’s moving fast! We help you to optimize spending and learn to recruit the right profiles in your team. We mix a creative approach with a rigorous methodology which enables to scale at a performing cost of acquisition. SEO, PPC, Conversion, Optimization, Analytics, User Testing and Responsive Design are our secret recipe for fast growth. Organic growth and influence matter, we are also obsessed by engagement and retention.
We start from the customers. And we listen to them at every stage of our work.
JOIN THE CONVERSATION with amazing founders and funders >>>link Beautytech community: https://www.beautytechcommunity.com/#
JOIN FAB STUDIO for deeper support, investments and services. http://linkedin.com/fab-co-creation-studio-57a62170
CONTACT FAB STUDIO, WE’LL BE UNIQUE PARTNERS,
We invent a new approach to equity and value creation, and we work in a flexible way.
We have a focus on industry/geography, we leverage our skills in a scalable way. We maximize the chance of success for our startups and create value with our platform sharing our learnings. Join the Mission with Fab Studio.
LET’S CHANGE THE WORLD, CREATING NEW REALITIES. LET’S GROW IDEAS FROM THE GROUND UP! WE’RE HERE TOGETHER FOR THE LONG HAUL.
Odile Roujol, Founder BeautyTech community now 1500 founders and 10 chapters worldwide,
ex CEO Lancôme, Advisor Business Angel Board Member