FAB the takeaway of some of our latest meetings 2024. LOS ANGELES: The Founders & VCs perspectives.
Los Angeles! The VCs panel, and the Fab Co-Creation Studio Ventures annual meeting. We learned from the best at the annual Fab Co-Creation Studio Ventures meeting in LA.
-The shift in the funding ecosystem. Lo Toney Plexo Capital, Shamin Walsh BAM Ventures, Amanda Schutzbank Willow Growth Partners, Gabriella Cambanis Cassius, moderated by Mike Gelb. They make us feel confident of great things to come in consumer tech, from M&A to IPOs.
Social commerce: from TikTok shop to the rise of video shopping with David Vasquez ByTeDance, Misbah Uraizee co-founder CEO Nectar, and Alex Perez-Tenessa co-founder CEO Trendio. This is a fast-moving ecosystem; be ready!
- Yina: building a global traditional medicine brand focusing on the experience, co-founder and CEO, Ervina Wu, L.Ac., Ph.D., a fireside chat with Nyakio Grieco thirteen lune, a TCM brand with topical and supplements.
-New space of longevity: NOVOS Labs Chris Mirabile, and Barbara Paldus Codex, moderated by Romain Gaillard The Detox Market. Take control of your own data and health, and track your improvements.
- New Services: Pomp platform, the founders and the VC, Nicole Cox, Shannon Erley, with Gabriella Cambanis. The power of the experts & estheticians
Thank you so much for being with us Miyuki Matsumoto Angela Chau Gray(L.Ac.) Elsa Jungman, Ph.D. Patrick Herning , Tram Lai Marlo Mulhall Penelope Vorissis Camille ÇABALE Kat Dey and some of our favorite LPs and partners.
NEW TRENDS IN RETAIL. AI DRIVEN.
And the take-away by the Misbah Uraizee, co-founder of Nectar AI, a powerful solution for Brands to better engage with their community.
“I had a wonderful time speaking at the Fab Co-Creation Studio Ventures annual meeting last week in LA all things AI, TikTok Shops, social commerce & community-driven marketing for Brands. 🚀 Shout out to Odile Roujol for hosting and Shamin Walsh of BAM Ventures for moderating!
𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
🔍 67% of Gen Z consumers aged 17–24 start their product searches on social. It’s critical for Brands not only to have a presence but also to ensure it reflects an engaged, authentic community. Signals like who’s talking, what they’re saying, and how you’re responding publicly across various platforms are crucial.
⏰ Social platforms are also where Gen Z spends an average of 3–4 hours daily! (Statista) — the vast majority (and growing) of this time being in DMs, not on feeds or other surfaces where ads traditionally live. If you don’t have a game plan to stay on top of and engage with your fans creatively 1:1 on social channels, you’re missing out.
🛍️ Meta is the biggest social commerce player in terms of buyers, but TikTok has more users who are buyers. At least 40% of TikTokers are projected to make a purchase on the platform this year. The next challenge for brands is to turn these buyers into loyal, repeat customers. TikTok subsidizing helps pump up the platform but also leads to volatility in sales, even in categories like Beauty.
🌱 Amanda Schutzbank of Willow Growth Partners shared that the brands they’ve observed growing the most quickly have tapped into building communities, often leveraging social platforms to supercharge their growth. More on this in my future posts!
If you’re interested in tapping into an AI first platform to grow your social community engagement and connect it to sales impact (something that has traditionally been seen as upper funnel), let’s chat 💬.”
Misbah
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