Fab founders’ meeting: what’s next for D2C brands?
with Patrick Herning thirteen lune & Romain Gaillard TheDetoxMarket. Moderated by Montré Moore.
A few words about retail in a 15 mn chat:
- perspective for 2023.
- advice to the founders
- their own priorities as retailers and destinations for indie brands
ADVICE TO THE FOUNDERS : omnichanel, engaged community, iconic SKUs
“The true path to scale and success is I believe in omnichanel strategy. The days of spending 100 dollars to get 20 dollars are over!” Patrick
“My advice with the current funding environment is to create a genuine community around you, connect with people, if you are a small brand don’t pay a PR to do it, be authentic.” Romain
“Be disciplined with the allocation of your dollars, and your multiples. You have to be a Jack of all trades.” Patrick
“We review 10s of brands every week and today to stand out, you need a genuine community. The days of being only good at perf marketing are over, and paid media is too competitive”. Romain
“Partnership: manage expectations and make sure you are aligned, wether it’s sales, customer acquisition, PR plan, have the right call to action.” Patrick
“Focus and push one product per category! You need to have very strong angle in 2023.” Romain
“Yes, fewer SKUs! And with your D2C first, track your data.” Patrick
TRENDS : SCENTS, MAKE-UP after 18 months of skincare and haircare, crowded space now.
“Beauty, it’s all about discovery products. During the pandemic, skincare and haircare, and now scents and make-up.” Patrick
“Scents, definitely, putting at risk traditional brands, as Millennials now use fragrances according to their mood, in a different way. We are launching a new scent in our own brand”. Patrick
“We saw a decrease of online traffic since summer 2021 and at the same time more competition in the beauty space online, that is why our omnichannel strategy has been successful.” Romain
“Make-up, and make-up artists are the ultimate experts. I’m particularly proud of our professional make-up artist program Clean Collective, with classes, events, conversations on group chat platform Geneva, with celebrity make-up artist Katey Denno ”. Romain
NEWS ABOUT THE BRANDS thirteenlune and TheDetoxMarket AND THEIR FOUNDERS:
“Both thirteen lune and TheDetoxMarket are poised for growth in 2023, with omnichannel strategies, partnerships, and a focus on talent as key priorities. The growing categories of scents and make-up, as well as the increasing awareness of clean beauty, offer ample opportunities for both brands. As they continue to expand, they will continue to lead with intention and authenticity, inspiring discovery and promoting inclusivity in the beauty industry.” Montré Moore
thirteen lune, The e-commerce destination for BIPOC founded brands is opening their first flagship in trendy Larchmont district in L.A.! Continue opening JC Penney doors, and could incubate with their new funding additional brands or acquire existing brands
In two short years, thirteen lune has grown from an e-commerce destination featuring 13 foundational Black-founded brands, to offering 160+ beauty brands on its platform, 90% of which are BIPOC-founded, with the remaining 10% being from ally brands. In 2023, thirteen lune will continue expanding into 600 JCPenney locations nationwide and open its own flagship store in Los Angeles.
“Since the launch of thirteen lune in 2020, we’ve proven that inclusivity and scalability are not mutually exclusive,” says Patrick Herning, thirteen lune CEO and Co-Founder. “With a mission to inspire the discovery of BIPOC-founded brands for people of all colors and backgrounds, we enter 2023 continuing to lead with intention and authenticity that will position us to continue our growth and momentum.”
We add Nyakio’s quote readable in the media:
“As a 20+ year Black beauty entrepreneur, it’s an honor to shape the landscape of inclusive beauty, acting as an agent of change for BIPOC brand founders to receive recognition and opportunity,” says Nyakio Grieco, thirteen lune Co-Founder. “Our partners share thirteen lune’s mission to support diverse founders who have historically had fewer resources and opportunities to build a business and create generational wealth.”
The funding is also intended to go toward building thirteen lune’s in-house collection of products. Co-founder Patrick Herning told WWD that thirteen lune could incubate additional brands or acquire existing brands.
TheDetoxMarket
There is a lot of consolidation in the clean beauty space, Credo and Follain, or partnerships Credo and Ulta. Romain Gaillard just signed a partnership with the Faces (part of Chaloub group, luxury conglomerate) in the Middle East area. This area has a huge potential in beauty, with savvy customers, eager to discover new brands. TheDetoxMarket is poised to take advantage of this market opportunity and bring its commitment to clean beauty to the Middle East. The partnership with Faces will provide access to a wider audience and allow TheDetoxMarket to continue its mission of promoting clean and sustainable beauty products.
“We are excited to bring our expertise in clean beauty to the Middle East, where consumers are becoming more aware of the ingredients in their beauty products,” says Romain Gaillard, CEO and Co-Founder of TheDetoxMarket. “We believe this partnership will allow us to further our mission of educating consumers on the importance of using clean and sustainable products for their skin and overall health.”
In addition to the partnership with Faces, TheDetoxMarket will continue to focus on building its in-house product collection and expanding its footprint through additional partnerships and collaborations. The brand will also continue to prioritize talent, as it is crucial to have a dedicated and knowledgeable team to drive the company’s mission forward.
BIOS and more information about the founders:
Fab community now 3800 subscribers, founders and VCs to the newsletter, rush it’s quarterly, and free, with exclusive content and takeaway of the meetings you have missed in the other chapters!
https://www.beautytechcommunity.com/
The hosts: Odile Roujol and Camille Cabale linkedin.com/in/camille-çabale
(And we missed you this time Zack Park linkedin.com/in/zackp)
Montre Moore moderator
http://linkedin.com/in/montré-moore
thirteen lune
An e-commerce destination for black and brown beauty brands
Founders:
Nyakio Grieco and Patrick Herning
thirteen lune is an e-commerce destination designed to inspire the discovery of POC founded beauty brands for all beauty lovers to enjoy, as well as products created exclusively for the beauty needs of Black and Brown people. thirteen lune is a result of a partnership between Nyakio Grieco, founder of nyakio™ Beauty which is based on her family’s African culture and traditions, and Patrick Herning, founder and CEO of size-inclusive e-commerce platform, 11 Honoré. thirteen lune seeks to be a vehicle for change and a platform for authentic allyship where the voices of Black and Brown beauty founders are heard and celebrated.
“thirteen lune is thrilled to bring a diverse group of incredible beauty brands to our thirteen lune stores within JC Penney’s new beauty space. Our mission is to amplify our BIPOC founded and ally brands by giving them a larger platform across the US to reach new audiences and inspire true inclusivity in beauty.”
Nyakio has launched the brand Relevant in 2022.
They just raised $8M, meaning a total of $12M to scale their platform. 160 brands on the platforms, 90% of them are BIPOC founded.
600 JC Penney stores, and soon 1700 square-foot space in Larchmont Village in L.A. as a flasghip store.
thirteen lune has received top industry awards including Fashion Group International’ 2022 Rising Star Award for “New Retail Concept” and WWD Beauty Inc.’s 2021 Newcomer of the Year Award.
Grieco and Herning launched thirteen lune in 2020, which included initial investments from Fearless Fund, Capstar Ventures, Fab ventures (Odile Roujol), Gwyneth Paltrow, Braintrust Founders Naomi Watts.
Nyakio and Patrick live in Los Angeles.
The DetoxMarket
The Detox Market has been curating the best of green beauty since 2010.
Founder: Romain Gaillard
“We are committed to being the leading green beauty resource, whether someone already believes in the power of pure products, or they are new to green beauty and want to learn more. As one of the very first retailers in this space, we have built an engaged community that is intelligent, discerning, and curious. We also don’t rely on scare tactics — we focus on the incredible ingredients in our products and the amazing stories of the brand founders.”
Romain is French and lives in Los Angeles. He just signed a partnership with the Faces in the Middle East area.
Voilà, as we say in French! Join the next conversation, follow us on Linked in, Instagram and Twitter. And don’t forget to subscribe to the newsletter.
Odile, Camille, and Montré.
