Back to school FAB meeting.
Trends seen by the pioneers in the clean beauty space, and VCs betting on wellness & longevity.
A meeting co-hosted by Odile Roujol founder of the FaB global community, and Zack Parker & Camille Cabale.
CLEAN BEAUTY & SUSTAINABILITY, WHAT’S NEXT.
SOME ADVICE TO THE FOUNDERS BY AN ICONIC ENTREPRENEUR IN L.A, AND PIONEER IN THE SPACE, VALERIE GRANDURY, FOUNDER & CEO ODACITE.
What we have learnt:
- Be obsessed by the performance of your products, not just clean beauty. and the sensoriality of the cream, serum. It can stick or stinks for sure... It also needs to show results on your skin. For instance, that’s why a few years after Valerie launched the brand in 2009, Norstrom chose Odacité to be in their stores. The purchaser was a huge fan of the Vitamin C serum
- Sustainability matters, and you can’t be perfect. It’s better to have millions of people making small changes in a good direction versus one big step but not impacting the world as too scarce to make a difference. For instance, Valerie chose glass to protect the ingredients. It’s not perfect if shipped worldwide, as glass is heavier than plastic.
- Retailers won’t fix anything: focus on your community! Valerie began as a D2C brand, then in the Detox Market, then other retailers. The iconic Colette Flagship in Paris gave the brand a huge boost, as customers were international profiles, savvy customers in beauty, and traveling a lot. Advice to the founders: Don’t rush to sign big retailers, as they could imbalance your business, compelling you to change your priorities in time and spending to respect the partnership. In the end, retailers want traffic in their stores and on their sites, a virtuous circle and healthy relationship depend on the strength of your community
- Influencers, later maybe? Valerie perfectly understands the importance of having advocates, and first word of mouth helped her to grow her business, and enter new markets. She’s having customers in their 30s, 40s, and 50s. Generating content on social media is part of the brand life. Educating customers and helping them understand what is best for them as a daily or weekly routine.
Thank you to Mehdi Ait Outkir @ Parachute, Marlo Mulhall @ Elf Cosmetics, Alaina Hartley @ Greycroft Ventures, Gouzelle Ishmatova @ Youth of the People, Laurel Mintz VC, and many other FaB friends, founders and investors for being with us!
TRENDS IN THE WELLNESS AND LONGEVITY SPACE.
Unfortunately, Kelly Chen XRC Ventures (L.A.) had to fly to Asia on a last-minute travel, but we’re excited to share some of their reports with you.
The report highlights industry trends and investment opportunities in the Vitamins, Minerals & Supplements (VMS) market. Key Takeaways:
📊 VMS sales stabilized post-pandemic with significant growth projected for the remainder of 2024
🚀 High-potential areas: weight loss, hormonal health, and innovative forms of VMS
🔍 Differentiation is crucial in this crowded market
With 80% of investors surveyed for this report planning to invest the same or more in this sector for the remainder of 2024, the outlook for the health and wellness industry is highly optimistic. Download the free report for details: https://lnkd.in/eKzrygY2 . Thanks to all our participants including Madeline Kaplan at Selva Ventures, Odile Roujol at Fab Co-Creation Studio Ventures, Maurice Russo at Lerer Hippeau, and Emily Bullman at JamJar Investments! And great work, Diana Melencio, Kelly Chen, and John Buccheri for spearheading the development of this report.
And also, read more about what predictions are for Wellness deal activity: https://www.beautyindependent.com/xrc-ventures-wellness-deal-activity/
BIO VALERIE GRANDURY fouder CEO of Odacité
Valérie Grandury is the visionary founder and CEO of Odacité, a premium skincare brand at the forefront of the clean beauty movement. Established in Los Angeles in 2009, Odacité crafts high-performance products known for their uncompromising purity and effectiveness. The brand’s philosophy is rooted in Valérie’s personal journey of healing and reinvention following her breast cancer diagnosis, which ignited her passion for clean living and toxin-free skincare.
With a unique blend of French refinement and California innovation, Odacité combines the rigor of clinical science with the artistry of natural, luxurious ingredients. The result is skincare that not only transforms the complexion but also challenges conventional beauty standards, promoting holistic wellness for both the individual and the planet.
Odacité’s global presence spans 400+ doors in 32 countries, featured in renowned retailers such as Blue Mercury, Space NK, The Detox Market, and Le Bon Marché, as well as exclusive spa resorts like The Edition, Auberge du Soleil, Four Seasons Cabo, and Le Fouquet’s Paris.
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and if you’d like to know more about Fab Ventures portfolio:
https://www.fabcocreationstudio.com/
